AT Blog - Preventing tobacco use in children and adolescents

The primary prevention of tobacco use among children and adolescents is both the cornerstone and the “Achilles heel” of tobacco control policy. For the tobacco industry, this age group is the territory where it can "effortlessly" hunt for new prey. Multinational tobacco companies are thus compensating for a decline in activity due to tobacco-related deaths (8 million per year worldwide) or people who have stopped smoking.

from Vincenzo Zagà

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