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AT Switzerland Ignites Conversation on Tobacco Prevention at Bern's Annual Women's Run

AT Switzerland, the leading advocate for tobacco prevention in Switzerland, scored a great hit at this year's Annual Women's Run in Bern.

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Photo: AT Switzerland

The organization's inventive display stand, marked by a captivating poster wall showing two runners triumphantly stepping on cigarettes, instantly caught the attention of both participants and spectators.

The striking visual metaphor was not just eye-catching, but also carried a powerful message: each step we take can be a step away from tobacco. The creative display became a significant talking point, engaging the attendees and sparking insightful dialogues on the importance of tobacco prevention.

The success of AT Switzerland’s stand at the event was a significant stride towards raising awareness on tobacco prevention, proving that every run isn't just a race, it's a step closer to a healthier Switzerland.

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