Sign now: for a tobacco-free environment and Europe's first tobacco-free generation

A recently launched European Citizens' Initiative aims to create a tobacco-free environment and Europe’s first tobacco-free generation by 2030. To do this, one million signatures must be collected between 16 January 2023 and 16 January 2024. AT Suisse supports the goal of this project and calls on EU citizens living in Switzerland to sign it.

The smoking pandemic is the leading cause of preventable death. Cigarette butts on beaches cause environmental damage to the ocean and its aquatic animals; in forests they cause fires and contaminate soil and water. To fight against tobacco use, preventing new generations from becoming addicted to tobacco, in addition to taking strong action against the environmental dangers caused by cigarette butts, it is necessary to:

1. Promote the first European tobacco-free generation by 2028, ending the sale of tobacco and nicotine products to citizens born since 2010.
   
2. Create a European network of tobacco-free and butt-free beaches and riverbanks, making these spaces healthier and more environmentally sustainable.
   
3. Establish a European network of tobacco-free and butt-free national parks, making them healthier and reducing contamination and the risk of fires.
   
4. Eliminate tobacco advertising and inclusion in audiovisual productions and social media, especially addressing covert advertising through influencers and product placement.
   
5. Extend outdoor smoke- and vapour-free spaces, especially those frequented by minors (parks, swimming pools, sporting events and centres, shows, and restaurant terraces).
   
6. Finance R&D projects for diseases caused by tobacco use to improve their prognoses and render them more curable.